THE SIMMER STYLE STORY
Simmer Style and its history date back to the very foundation of hi-performance windsurfing on Maui in the beginning of the 80’s. Haiku, Maui was a different place back in 1981. Hookipa, as well as the entire North Shore of Maui was an unpanned goldmine of potential. The constant trade winds and pounding surf demanded more than the stock boards could handle at the time. Back then, Malte and his brother Klaus were the hardest chargers at Hookipa. Malte was hitting big waves super late and defying the odds, usually paying a very steep price for it. You were scared just watching the guy from the safety of the beach. The Simmer brothers motto was: " If I eat it, I eat it....at least the gear can handle it! " a attitude that is the foundation of our core values yet today.
Malte Simmer started as an intern with a local sail manufacturer, but in 1981 he branched out and formed his own brand, Simmer Style. Immediately his new design, the scalloped-edge wave sail, redefined the common logic. This sail allowed for late off the lips, and had a more locked in draft, and propelled Malte into his signature late off the lips. A reputation emerged, Malte was in fact ahead of the pack in many ways, especially his penchant for fearlessly charging big waves at Hookipa’s H-Poko point. There were several defining moments over the next few years as contests such as the Maui Grand Prix, and O’neill Invitational provided a stage for the emergence of his power wave sailing style. While he may not have always won the favor of the judges, Malte certainly was a crowd favorite for his radical approach. Time and time again, in and out of the contests, the bearded charger from Haiku blew minds with his fearless, yet stylish antics at Hookipa. Innovations developed very quickly, almost overnight. The full batten wave sail became the standard, and just as soon, the foot batten wave sail as well became the norm.
As Simmer Style grew, Malte adopted a philosophy of not being one of the hyped self-promoting sort, he let his sailing, and his innovations do the talking. By 1984, Windsurfing was big business worldwide, a full world tour was happening with giant crowds in Europe, but the sport’s focus seemed to remain strong on that beach on Maui’s north shore as well, if not more. In late February of that year, a landmark swell hit the Hawaiian Islands. Closed out, giant 50 foot walls of death were challenged by Malte and a very small crew. This session captured attention on a global scale. That single session defined a generation. Malte was at the forefront of it, and as more and more focus came to be placed on Maui, more and more people recognized that Malte was in a league of his own.